Case Study

18 Chestnuts: From Zero Visibility to Nationwide Whole Foods Distribution

A premium soup brand launched with no organic presence and no authority. Using entity-based content, structured data, and AI-search-ready architecture, they built 1,043 backlinks and ranked for 1,437 keywords, supporting a move to Whole Foods shelves nationwide.

Ecommerce Food & Wellness Structured Data Authority Building
Case Study

Scott's Protein Balls: 1,682% Organic Traffic Growth and a Shelf at Target

An unknown startup entered a crowded protein snack market with zero search presence. A structured authority-building strategy drove 1,682% organic traffic growth, 6,600+ backlinks, and 294,000+ impressions on a single head term, culminating in Target shelf placement.

Ecommerce Health & Nutrition Category Authority Retail Outcome
Guide

What Is GEO? A Plain-English Introduction to Generative Engine Optimization

The full picture on what GEO is, how it differs from SEO, and why businesses that move early will have a structural advantage that's difficult to close. No jargon. Just the mechanics.

GEO Fundamentals Beginner Strategy
Research

How Ecommerce Brands Get Cited in ChatGPT Product Recommendations

A breakdown of the exact technical and content signals that lead AI platforms to recommend consumer brands, using real examples from food, health, and lifestyle product categories.

Ecommerce Shopify Product Discovery ChatGPT
Guide

Local Business GEO: How a Dentist Gets Recommended by AI Instead of a Directory

A tactical guide for local service businesses: what AI platforms look for when answering "best dentist near me" or "top physiotherapist in [city]," and the exact steps to become that answer.

Local Business Dentists Service Providers Local SEO
Research

LLMs.txt Explained: What It Is, How to Set It Up, and Whether It Actually Works

The LLMs.txt specification is the most discussed technical GEO signal right now. We test it across five platforms, explain what it does (and doesn't do), and show you how to implement it correctly.

LLMs.txt Technical GEO All Industries
Guide

SaaS GEO: How to Appear When Your ICP Asks ChatGPT Which Tool to Use

Your ideal customer profile is already asking AI which software to use. This guide covers the specific GEO signals that matter for SaaS: comparison pages, G2 presence, structured feature content, and competitor query targeting.

SaaS B2B Comparison Pages G2