Your buyers open ChatGPT, describe their problem, and get a recommendation. Right now, a competitor in your category is getting named in that answer. We make sure it's you.
ChatGPT
ChatGPT
Perplexity
Claude
Gemini
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AI OverviewChatGPTPerplexityClaudeGeminiGrokAI OverviewWhether your customer is shopping for supplements on Shopify, looking for a dentist on ChatGPT, or evaluating SaaS tools on Perplexity. GEO gets you in the answer.
AI product discovery is replacing Google Shopping. We get your brand cited for the queries your customers are already asking.
Patients, diners, and clients are asking AI before they search Maps. Local GEO builds the entity signals that put you in those answers.
B2B buyers use ChatGPT and Perplexity to shortlist tools before they ever visit G2. We get your product into those shortlists.
You've invested in SEO. You rank well. But when a potential customer opens ChatGPT and asks "what's the best supplement brand for gut health?" and a competitor appears. You don't.
AI platforms don't serve link lists. They synthesize answers from sources they deem credible, using an entirely different set of signals than Google's algorithm. Whoever earned that credibility gets cited. Everyone else is invisible.
GEO is the discipline of earning that credibility: technically, editorially, and across the sources AI systems treat as ground truth.
Studies show weak correlation between traditional SEO ranking and AI citation. A page-three result can be cited more than a number-one organic result.
LLMs weight citation density, entity consistency, structured content, and cross-source authority. Not keyword density or backlink volume alone.
AI models reinforce what they already know. Brands that establish authority now get cited for years. The window to move first is still open, but not for long.
A complete GEO programme built across the technical, content, and authority layers that AI systems actually use to decide who to cite.
We map every prompt buyers in your category use, then make your brand the credible answer to each one, across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
LLMs.txt configuration, structured data markup, AI crawler access, and knowledge graph integration. The plumbing AI platforms need to read, trust, and accurately reference your site.
We identify every question buyers ask AI about your category, then build content that answers each one better than any competitor. Not a content refresh. A structural rebuild.
Wikipedia, G2, Capterra, Reddit, Quora, and strategic PR. We build the cross-source authority web that AI systems cross-reference when deciding who to trust and cite in your category.
We run thousands of prompts across platforms to map your current AI presence and your competitors'. You find out exactly which queries they own, which are contested, and which you can take.
Monthly reports on citation frequency, response positioning, sentiment, and share of voice versus competitors, across all major platforms. Clear metrics so you always know what's moving.
GEO and SEO share some DNA, but getting cited in AI answers requires distinct signals, tooling, and content strategy.
Each step builds on the last. Technical foundation first. Content second. Authority third. Then measure, adapt, and repeat.
Before touching anything, we run hundreds of prompts across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. You get a full map of where you appear, where you don't, and what's driving the gap versus competitors. This baseline shapes every decision we make.
We simulate the full range of prompts buyers in your category use when researching products, services, or tools. We reverse-engineer which brands appear and why, then identify the targeting blueprint: which queries you can own, and how.
LLMs.txt setup, structured data implementation, AI crawler access configuration, and semantic entity consolidation. This is the plumbing that makes AI platforms able to read, trust, and reference your content accurately, for ecommerce products, local services, or SaaS features alike.
We create and restructure pages specifically for AI comprehension: clear factual statements, defined entities, and direct answers to high-probability queries. For ecommerce this means product and ingredient content. For local businesses it means service, location, and credential pages. For SaaS it means feature and comparison content built to be cited.
Wikipedia presence, review platform optimization, targeted PR placements, and Reddit and Quora positioning. We build the cross-source authority web that AI systems cross-reference when deciding who to trust. The same signals that support retail buyer pitches and investor credibility.
Monthly prompt testing, citation frequency tracking, competitive share-of-voice benchmarks, and strategic updates as platforms evolve. GEO compounds over time. We treat it as a programme, not a project with an end date.
Both cases are consumer brands that used organic search and GEO-aligned strategy to achieve outcomes most paid media budgets can't buy.
A premium soup brand launched with no organic presence and no search authority. Through entity-based content strategy, structured data, and AI-search-ready site architecture, they built 1,043 backlinks, ranked for 1,437 keywords, and generated 9,300+ impressions on a single health topic, supporting a move to nationwide Whole Foods distribution.
Scott's Protein Balls entered a crowded snack market with no brand awareness and no organic presence. A search-optimized site architecture, structured data, and category authority strategy grew keywords from 9 to 1,715, built 6,600+ backlinks, and drove 294,000+ impressions on a single head term, resulting in placement on Target shelves.
No case study for your industry yet? We publish detailed guides on exactly how GEO works for local businesses, SaaS companies, and ecommerce categories we haven't covered publicly yet. Browse the resources section, or request a free audit and we'll walk through your specific situation.
I started Archon because I kept seeing good businesses become invisible as buyers shifted to AI. The brands getting cited weren't always the best ones — they were the ones with the right signals. That's a fixable problem, and fixing it is what we do.
Guides, frameworks, and research on AI search optimization, written for founders and marketers who want to understand the strategy, not just buy it.
The full picture on what GEO is, how it differs from SEO, and why businesses that move early will have a structural advantage that is very hard to close.
A breakdown of the exact technical and content signals that lead AI platforms to recommend consumer brands, using real ecommerce examples from food, health, and lifestyle categories.
The tactical guide for local service businesses: what AI platforms look for when answering "best dentist near me" or "top physiotherapist in [city]," and how to become that answer.
Monthly retainers with a 3-month minimum. GEO compounds over time. One-month engagements don't give the strategy room to work.
"Six weeks in, we were appearing in over 70% of ChatGPT responses for our core category. We'd spent years on SEO and never got that kind of reach. The audit alone showed us how much we were leaving on the table."
"We'd spoken to four agencies about GEO before Archon. The difference was obvious. They actually understand how LLMs work, not just SEO with a new name. Our Perplexity citations went up 4x in three months."
"The visibility audit was a shock. A smaller competitor was being cited five times more than us in Claude and Gemini. We hadn't known. Archon closed that gap in two months and we've held the position since."
Get your free AI Visibility Audit. We'll run hundreds of prompts across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, then show you exactly where you stand and where the opportunities are.